On September 14th, IAA MOBILITY 2025 came to a successful close. The event attracted 748 exhibitors from 37 countries and featured over 350 global premieres and innovations, underscoring IAA’s global influence and appeal. This marked KOTEI’s debut at the IAA, and the on-site experience was nothing short of spectacular. Let’s take a look back at our highlights!
01 Innovative Exhibits Showcasing Technical Strength
At this year’s motor show, KOTEI presented a range of innovative achievements and implementation cases deeply integrating "AI + automotive software" for the European market. These included the AI-driven end-to-end intelligent automotive software development platform SDW, the vehicle operating system A²OS, cross-domain integration, and integrated cabin-parking-drive solutions. These highlights demonstrated Chinese companies’ leading role in the global automotive industry transformation and marked a significant step in KOTEI’s overseas strategy.
02 Distinguished Guests Reflecting Brand Appeal
During the motor show, KOTEI’s booth attracted widespread attention, receiving over 100 visits from OEMs, Tier 1 suppliers, ecosystem partners, industry associations, media outlets, and international universities. Notable visitors included representatives from Porsche, Benz, BMW, Audi, Nissan, Nobo, Hyundai, BYD, BorgWarner, Denso, Bosch, Valeo, Aumovio, ZF, Schaeffler, TikTok, 36Kr, and Global Times. Together, they explored the future trends of intelligent development in the automotive industry in the AI era.
It is worth mentioning that Zhai Qian, Minister of the Chinese Embassy in Germany, visited the booth and engaged in a cordial exchange with KOTEI’s leadership about Chinese automakers’ global expansion. He expressed hopes for deeper open collaboration between Chinese and German companies, leveraging complementary strengths to create mutual benefits and inject new vitality into both economies.
KOTEI’s Chairman Dr. Zhu Dunyao, KOTEITSP’s CEO Zhou Wenjin, SVP and Head of Europe & America Business Unit Wu Huihai, and Chief Marketing & Ecosystem Officer & General Manager of Shanghai KOTEI Lv Nan, among other executives, held in-depth discussions with industry professionals from around the world, laying a solid foundation for deepening global industrial cooperation.
03 Thematic Discussions on the Future of the Industry
On September 9th, Lv Nan, Chief Marketing & Ecosystem Officer and General Manager of Shanghai KOTEI, was invited to participate in the "Readjusting Chinese-German Cooperation in the Auto Sector" hosted by PwC Germany in collaboration with Microsoft, Allianz, and the University of St. Gallen. On September 10th, Lv Nan attended the "New Explorations of Chinese Automakers in the European Market Roundtable Salon" hosted by AWS China and the China EV100’s Che Bai Think Tank. Addressing topics such as Chinese automakers’ global strategies and China-Germany collaboration models, Lv Nan shared the core perspective of "building ecosystems together and embracing change." He emphasized that KOTEI will leverage its leading "AI + automotive software" capabilities to effectively accelerate Europe’s SDV progress and drive the automotive software engineering industry fully into the new AI era.
AI Empowers the Future of SDV. With the successful conclusion of the IAA MOBILITY 2025, we extend our sincere gratitude to all friends who visited KOTEI’s booth. This motor show served as an important window for our entry into the European market and a new starting point for deepening global collaboration. Moving forward, KOTEI will continue to advance its "ALL IN AI" and "Internationalization" strategies, partnering with global industry chain collaborators to pioneer a new era of smart mobility!
